i wanna laugh first....
Hhhh...this is a horror (and super creative) campaign that make me terrified, laughed and amazed at the same time.
"Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child's leg and the ketchup inside pours out like blood."
design by: Publicis Mojo
Hhhh...this is a horror (and super creative) campaign that make me terrified, laughed and amazed at the same time.
"Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child's leg and the ketchup inside pours out like blood."design by: Publicis Mojo
